Trina McLellan has also worked as a corporate communication consultant, manager and advisor for more than 15 years.
She has worked in senior communication roles with:
- Cole Lawson Communications (2016-18)
- client work was for health, scientific, technology, mining, energy, legal, transport, travel, tourism, social media influencer, sporting groups, training providers, charitable and non-profit entities
- Queensland University of Technology’s Corporate Communication Department (1996-2002)
- managed a team of six personnel servicing all divisions and faculties
- liaised extensively with news media
- was trusted member of Vice-Chancellor’s crisis communication team
- represented Vice-Chancellor on equity committee
- Queensland Government departments (full-time and contract consultancies)
- Department of State Development (2004-5)
- Queensland Audit Office (1996)
- Queensland Premier’s Department (1995)
- Queensland Treasury (1991-95)
- managed team of four communication personnel
- represented the Under-Treasurer on the State Government Communications Group
- various other departments and agencies via Go Print (1995-96)
- Fineline Communication (own corporate communication consultancy, 1987-1990)
- managed team of three personnel
- produced corporate publications (including annual reports)
- provided strategic communication advice
- provided issues management and crisis communication support
- client work was for telecommunications, manufacturing, health and IT entities
Over that time Trina has built a strong reputation for creating clean, effective, well-researched content across multiple news, communication and social media platforms, as these LinkedIn skills and endorsements by peers show.
Utilising industry standard software, applications as well as desktop production or content management systems, Trina has consistently delivered quality content for some of the country’s most influential news, corporations, public sector entities, universities, community groups and small businesses.
Her consultancy clients have spanned telecommunications, health, technology, scientific, mining, energy, charities, property, manufacturing, transport, social media, community, public sector and higher education.
That corporate communication work included media liaison, strategic and crisis communication, delivery of basic to advanced media awareness training as well as event management and promotion.
As a communication consultant, Trina has:
- managed publicity activities around product, service, community campaigns and business launches (and re-launches), garnering local and trade media coverage
- arranged media conferences and specialist media briefings
- drafted key public announcements, most recently for the Queensland Competition
- Regulated Electricity Prices for Regional Queensland (media conference in Townsville, state-wide media liaison plus production of fact sheets and presentation slides)
- Revised Regulated Electricity Prices for Regional Queensland
- South-East Queensland Solar Feed-in Tariff Report
- SEQ Market Monitoring Report
- SEQ Bulk Water Price forecasts
- successfully publicised – state-wide – the expansion of West Australian company Centurion Transport into Queensland, including follow-up coverage in key trade media
- written keynote speeches for blue-chip company executives, state and federal ministers as well as departmental heads (including three Budget Estimates speeches for the Queensland Treasurer)
- devised, delivered and evaluated complex communication strategies, promotional plans and communication audits for corporate and public sector clients
- co-ordinated media relations for the launch and state-wide tour of two QUT Science Trains,the first coinciding with a tricky media issue that emerged in a related client activity
- handled issues and crisis management around serious incidents – e.g., a serious laboratory safety breach; serious academic misconduct investigations; campus-related deaths; sudden business downsizing; the Queen Street massacre
- trained executives, company representatives, academics and community groups in working with the media
- worked with team members and peers in Australian Technology Network universities to provide national and international media with two editions of the Olympic Guide to Expertise, facilitating rapid access to specialists
- posted event announcements for clients
- posted video update for clients
- written LinkedIn articles for clients
- represented organisations as a media spokesperson.
Trina has consulted on state, national and international initiatives as well as publicised high-profile private, public and higher education sector services.
She has also:
- won Institute of Internal Auditors Queensland audit quality merit awards for production of public sector annual reports
- successfully handled and promoted high-profile corporate and community events
- revamped a number of important business and news periodicals, one example of this was the design upgrade of QUT Links, the university’s alumni magazine.
Over her career, Trina has not only designed, edited, desktop published and delivered publications for clients and employers – she has also specified and directly overseen the production of millions of dollars worth of printed materials for clients and employers.
These have included flyers, newsletters, posters, pamphlets, booklets, executive reports, green and white papers as well as promotional documents through to mass-market daily, weekly, quarterly, annual and special-purpose news and information publications.
Trina has learned – and extensively utilised – large content management systems and is familiar with html coding, applying SEO (search engine optimisation) strategies as well as utilising social media to achieve specific communication objectives.
She has also built and maintained community group websites and social media accounts, most recently:
- Your Say on Aged Care – a website produced for Older People Speak Out
- Nature Watch Albany Creek – a website produced for the Dawn Road Reserve Bushcare Group (Trina’s been a member for past 12 years)
- Dawn Road Reserve Bushcare Group – a Facebook Page
- drrbushcare – an Instagram site